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The Arizona Wine Festival @ Heritage Square – 2024

January 27 @ 11:00 am - January 28 @ 5:00 pm

$20 – $35

Saturday, January 27 – 11:00 am till 7:00 PM – Wine Festival

Sunday, January 28 – 11:00 am till 5:00 PM – Wine Festival


January 27: Wine Festival – 11 am till 7 pm – $35 per person pre-sale / $45 at the gate. Each ticket includes a commemorative wine glass and ten tasting tickets.

January 25: Wine Festival – 11 am till 5 pm – $30 per person pre-sale / $40 at the gate. Each ticket includes a commemorative wine glass and ten tasting tickets.

Riedel Glass Wine Glass Tasting Experience

Saturday 12:00 and 3:00 | Sunday 12:00 ~ $110 see below for details.

Arizona’s premier wine festival is back! Featuring 21 of Arizona’s best wineries along with over 50 non-winery vendors including fine arts, artisan foods, vintage vendors, and non-stop entertainment along with 4 food trucks and local beer. Support our charity partner: Horse’s Help!

Participating Wineries:

Birds and Barrel | Bodega Pierce | Carlson Creek | Coronado Vineyards | Golden Rule Vineyards | Keeling Schaefer Vineyards | Pillsbury | Strive Vineyards | 1764 Vineyards | Arizona Stronghold | Caduceus | Copper Horse | DA Vines Wines | Page Springs | Soaring Wines | Vino Stache | Cella Wines | Oak Creek | Sonoita Vineyards | Su Vino Winery | Waggin’ Vineyard & Estate

Riedel Wine Glass Tasting Experience

This ticket include a festival commemorative glass, 5 tasting tickets at the festival, 3 Riedel glasses and admission to the seminar where you will be trying 3 wines from the glasses. Retail value is $175!

Imagine you are a carpenter building a house, and someone tells you that you can pick only one tool to complete the job. Which one do you choose? You know you can’t use a hammer to tighten a screw or a screwdriver to cut a piece of wood, and this is the same as the philosophy of grape varietal specific glasses.

Different wine varieties have different characters and flavor profiles. The size and shape of whatever vessel you use – whether that’s a RIEDEL glass or plastic cup – will alter the way your senses perceive the wine.

This is a great chance to educate yourself and refine your tasting abilities.

Band Schedule:

Saturday, Jan. 27, 2024:

11am to 12:45pm – Posterchild – This young pop dynamo will get the festival going.

1pm to 3:45pm – Ponderosa Grove – This rockin’, soulful band is breaking out.

4pm to 7pm – Azz Izz – One of Arizona’s legendary party bands returns to action.

Sunday, Jan. 28, 2024:

11am to 1:45pm – Brian Chartrand – Awesome band renders the best of Laurel Canyon.

2pm to 5pm – Sandra Bassett Band – Channel the all the soul greats with this talented lady and

her stellar crew.




This is a rain or shine event!

Are there ID requirements or an age limit to enter the event?

Anyone can enter the event free, however, you must be 21 to taste wine or beer. Please bring ID.

What are my transport/parking options getting to the event?

There are plenty of parking spaces in downtown Phoenix. You might also consider the Light Rail or Ride Share.

My partner doesn’t drink wine, can they get in? What about our designated driver?

In both cases, that person will be allowed in. One per group. We will be offering beer. All beer profits support the Horses Help. If you have any questions at the festival, our front gate team has worked with us for the past 6 years and is well trained on how this festival will be operated.

General Information:

You cannot enter the event with alcoholic beverages purchased elsewhere or leave the event with an open container.

Are pets allowed?

Service Dogs only.

Persons under 21 must be accompanied by Parent or Guardian.

Where can I contact the organizer with any questions?


The Cochise Graham Wine Council, Inc. dba Willcox Wine Country, is a region and association of Arizona Farm Wineries and Vineyards located in Cochise and Graham counties in far southeastern Arizona. The Willcox area leads Arizona wine grape production by growing 74% of the state’s wine grapes and is the source of the most highly rated Arizona wines by Wine Spectator, San Francisco Chronicle, and the Arizona Republic.

The area includes the Willcox AVA (American Viticultural Area), making it federally recognized as a unique and distinctive wine growing region in the United States. Willcox Wine Country features 10 tasting rooms, tours, locally grown and produced wines and the semi-annual Willcox Wine Country Festival (held in May and October), which has been rated by Fodor’s Travel as one of the top-ten wine festivals in North America. For more information visit


Horses Help serves the special needs and at-risk community by using horses and people to improve quality of life.

Our vision for the future is to provide the special needs community a therapeutic and recreational equine environment where collaborative efforts of likeminded organizations and volunteers can work together to design, construct and implement unique animal assisted opportunities maintaining the highest industry standards, while providing professional development of its participants, therapists, instructors, staff and volunteers, ensuring growth and diversity of the organization for years to come. For more information, visit


At the Center of the Willcox Wine Country region, the City of Willcox is the historic, cultural, and economic hub of far southeastern Arizona.

Established as a Railroad terminal in 1880, Willcox became a small rural community supporting local Farms, Orchards, Vineyards and Ranches in a vast region of high-altitude basins and mountain ranges. Willcox is the hospitality gateway to Willcox Wine Country, the Chiricahua National Monument, Ft Bowie National Historic Site, and the Coronado National Forest. For more information


January 27 @ 11:00 am
January 28 @ 5:00 pm
$20 – $35
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Cochise Graham Wine Council, Inc.


Heritage Square
113 N 6th St.
Phoenix, AZ 85004 United States
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