From WineBusiness.com

Bodega Pierce 2018 Chardonnay: Family Winery Finds Success and Happiness in Arizona Wine

Hot Brands 2020

by Erin Kirschenmann
February 24, 2021

Ask the Pierce family of Willcox, AZ what wine means to them, and you’ll hear that wine shouldn’t be too serious. Even on the days you have to harvest and truck the grapes across the state at midnight just to skip the Phoenix traffic, wine is something to be enjoyed.The adage, “Find something you love, and you’ll never work a day in your life,” rings true for the founders of Bodega Pierce, a family who pursued a hobby and turned it into a thriving business. Founded in 2010, Bodega Pierce now boasts two brands (Bodega Pierce and Saeculum), a winery and tasting room space and an enthusiastic wine club.

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